MSc in Marketing

Gain a globally recognized US degree in Marketing, blending real-world business knowledge with digital expertise. Powered by Walsh College USA.

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About the Program

The MSc in Marketing at Walsh College UAE is designed for professionals looking to master advanced marketing strategies in a rapidly evolving digital world. This program provides in-depth expertise in areas like digital marketing, brand management, consumer behavior, marketing analytics, and global marketing strategy. Gain hands-on experience through real-world projects, marketing simulations, and collaborations with industry leaders. Benefit from Walsh’s affiliation with the American Marketing Association (AMA) and access global marketing networks, certifications, and career resources.

Comprehensive curriculum covering digital marketing, brand strategy, and consumer behavior
Access to AMA resources, certifications, and networking opportunities
Practical learning through marketing simulations, campaigns, and real-world consulting projects
Learn from US-based expert faculty with global marketing expertise
Earn a globally recognized US degree with high demand in the UAE, GCC, and international markets

Program Details

Duration

1 or 2 Years Master's Degree

Intakes

Fall | Winter | Spring

Fees

AED 47,775 / Year
(Inclusive of VAT)

Academic & Professional Requirements

Academic Qualifications

Applicants should typically hold an undergraduate degree with at least a 2:2 or an equivalent international qualification. Professional qualifications equivalent to the required academic standards will be considered on a case-by-case basis.

Professional Experience

Work experience is not required, but candidates without formal qualifications who have significant relevant professional experience will be considered individually.

Accreditations & Recognition

Course Structure

Foundation Courses

MGT 502

Foundations For Business Success

Core Courses

COM 510	Leadership Communication
MGT 601	Design Thinking for Adaptive Problem Solving
MKT 550	Marketing Fundamentals
QM 520	Business Analytics

Required Electives

Choose Five Courses

MGT 600	Leading a Resilient & Diverse Workforce
MGT 603	Evidence-Based Decision Making
MKT 541	Public Relations Strategies
MKT 542	Consumer Insights
MKT 543	Creativity and Innovation
MKT 555	Marketing Applications and Metrics
MKT 560	Brand Management
MKT 588	Marketing Internship

Capstone (Choose One)

MKT 589

Consulting Project

Careers with an MSc in Marketing

Unlock advanced marketing and leadership opportunities with an MSc in Marketing from Walsh College UAE.

Marketing Manager

Lead brand strategy, campaigns, and marketing teams to drive growth and engagement.

Digital Marketing Director

Oversee SEO, PPC, social media, and digital campaigns to maximize brand visibility and ROI.

Market Research Analyst

Analyze consumer trends, competitor data, and insights to inform marketing strategies.

Brand Strategist

Develop and execute branding strategies that shape consumer perception and loyalty.

Public Relations & Communications Manager

Manage brand reputation, media relations, and communication strategies globally.

Entrepreneur / Marketing Consultant

Start your own marketing agency or provide consulting services to businesses worldwide.

Global Opportunities

Walsh College empowers you with international pathways, real-world experiences, and career mobility across the globe.

Transfer to USA

Seamlessly move to Walsh Michigan with full credit transfer.

Study Abroad Programs

Participate in exchange programs and international academic trips.

Global Internships

Work with multinational companies in UAE, USA, or worldwide.

Worldwide Careers

Job support and career services that span the globe.

Career Pathway & Placement Support

Gain real-world experience through internships, consulting projects, and mentorship with global brands, marketing agencies, and leading organizations in the UAE and worldwide. Walsh’s career services help accelerate your marketing career.

Marketing & Strategy

Step into roles like Marketing Manager, Brand Strategist, or Digital Marketing Lead.

Data & Market Analytics

Pursue careers as Market Research Analyst, Consumer Insight Manager, or Marketing Data Analyst.

Entrepreneurship & Consulting

Start your own agency or become a Marketing Consultant helping businesses grow.

Placement Support

Access internship placements, job connections, portfolio-building, and career workshops through Walsh’s career services and global networks.